Red Bull Marketing Strategy free essay sample

Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. We will write a custom essay sample on Red Bull Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters the amino acids taurine and glucuronolactone with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

Anterograde Amnesia and Memento

Anterograde Amnesia and Memento Free Online Research Papers Did I Have an Assignment Due? I Cant Remember. Anterograde Amnesia is not genetic or or something that comes with age. It is a condition where a persons memory of the events prior to a trauma are retained, while the events following the trauma are forgotten and not retained.(Anterograde Amnesia 1). This results from brain injury. The ability to learn new information or make new memories is severely impared. The person who has amnesia may recall their childhood memories very well but do not have the ability to remember the things that happen on a daily basis. There has been experiments that test the ability of the brain to rehabilitate during this experience. Even though Anterograde Amnesia destroys the memory for facts or events, it may in fact spare the memory for skills or habbits. This theory is tested by teaching an individual a new skill, such as how to play a game. The next day,the amnesic individual will claim to have no memory of the prior session, but when asked to try executing the skill, can often perform quite well-indicating that some memories have been formed.(Memory Loss the Brain 1). Anterograde Amnesia can occur after damage to at least three distinct brain areas. The first, and most well-studied, is the hippocampus and associated areas in the medial temporal lobes of the brain. It can also occur if the basal forebrain is damaged, a group of structures that produce acetylcholine, a chemical which helps cells in the brainstorenew information during learning. Finally is the diencephalon which is a set of structures deep in the brain including the medial thalamic nuclei.(Memory Loss the Brain 1). The movie is centered around Leonard who is an insurance investigator seeking revenge. His problems all started when his life was forever destroyed by a couple of robbers breaking into his house and beating him and his wife. When he came to, his wife was dead and he had no short-term memory. His quality of life was severely hampered after this event, and he could only live a comprehendible life by tattooing notes on himself and taking pictures of things with a Polaroid camera.(Memento 1) While encountering several other people in his ventures that took advantage of him, Leonard still managed to find and kill his wifes murderer. In order to do this, he took drastic measures. He remembered from the pictures and tattoos everything, from the persons license plate number he was after, to which car was his. The motel clerk also took advantage of his disability by renting him out more than one room knowing that Leonard would forget shortly after. If he did not write the information down within a short amount of time, it was forgotten. One time he did not write down the much needed information. In the time it took for Natalie to walk out and back in the house it was like it never happened. So instead of remembering that the woman was bad, all he knew was what she had just told him when she came back in the house. Although Leonards situation was more extensive than the eveyday cases of Anterograde Amnesia, he fought through it. He woke up every morning looking for clues telling him what, who, and where he was. One morning when he was getting dressed, he noticed all the tattoos covering his body which confused him. He then quickly undressed to be able to re-read them all. This was an everyday occurrence with Leonard discoverring and rediscovering himself on a daily basis. what I take away from this assignment is that psychological disorders are a part of this world. normal everyday people deal with serious issues all the time. watching the movie Memento, I observed that amnesia is a terrible yet livable disorder. Forgetting everything you love, not remembering who you are or how you got there would be almost impossible to deal with. Yet, i learned that if you have the will to overcome your disability anything is possible. Also, from the project I learned that some folks take advantage of people with these disabilities. In the movie, Teddy befriends Leonard knowing of his disabilities and ends up taking advantage of him for several years, to his own benefit. Then Natalie abuses his illness for only a short while and still gets away with it. Learning about Anterograde Amnesia has made me open my eyes to the world, and helped me understand what some people go through daily. Not just the people who are living with this disorder go through terrible experi ences, but their caretakers, loved ones, and family. They are the ones who have to take care of or watch the people they care about suffer. In conclusion this assignment has made me aware of many different kinds of amnesia. With acceptance and constant repetition this disorder can be managed. Even if able to manage, memory loss would be a down right terrible disorder to have. We joke about the topic saying I wish I couldl forget some of the people I have met, but put yourself in their shoes. Try to feel what it would be like not to remember anything you did yesterday or the day before that. Imagine waking up in a strange place everyday and you have no idea how you arrived there. Even though I will never fully understand this disorder, I am more aware of what they go through and how they deal with life. Anterograde Amnesia. Mahalo.com: Human-Powered Search. 02 Dec. 2009 . Memento (2000) Plot Summary. The Internet Movie Database (IMDb). 02 Dec. 2009 . Memento movie review. Ramblings. 02 Dec. 2009 . Memory Loss the Brain. 02 Dec. 2009 . 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The Ugly Truth About Beauty by Dave Barry Essay Example | Topics and Well Written Essays - 250 words

The Ugly Truth About Beauty by Dave Barry - Essay Example such, the author demonstrates the intention of pun on claiming â€Å"Some men form the opinion that they are irresistible stud muffins and they do not change their opinion even when their faces sag and their noses bloat to the size of eggplants.† The injected humor, nevertheless, bears no significant effect on my interpretation of the piece. Barry’s position is sufficiently clear on what he argues as the â€Å"ugly truth† which women tend to mask with their notion and seemingly painstaking attitude toward beauty. Men, according to Barry, hugely differ from women in this aspect where the latter spend a ridiculous amount of time fixing themselves just to end up barely convinced with â€Å"not good enough† outcomes while the male species can find plenty of ways to feel good and confident without many external tasks. Apparently, Barry’s essay serves as a call for women to realize the essence of character for the approval of the opposite sex not always rests on physical